IVY PARK
IVY PARK
IVY PARK is an athleisure brand co-founded by Beyoncé in 2016, initially in collaboration with Sir Philip Green and Topshop. The brand was named after her daughter, Blue Ivy Carter, and a park in Houston where Beyoncé found personal strength. In 2018, Beyoncé acquired full ownership of IVY PARK, and in 2019, she partnered with Adidas to relaunch the brand, introducing gender-neutral apparel and footwear .
