Nicholas Daley
Nicholas Daley
COMMUNITY, CRAFTSMANSHIP AND CULTURE LIE AT THE HEART OF NICHOLAS DALEY’S WORK. HAVING GRADUATED FROM CENTRAL SAINT MARTINS IN 2013, THE LONDON-BASED DESIGNER LAUNCHED HIS EPONYMOUS BRAND IN 2015. EMBEDDED IN HIS LINEAGE, HIS PRACTISE INTERTWINES PERSONAL NARRATIVE WITH WIDER BLACK BRITISH AND DIASPORIC THEMES, INCORPORATING TRADITION, AUTHENTICITY, AND DIVERSITY.
CLOTHING DEEPLY ROOTED IN BOTH PRESENT AND PAST, DALEY RECONSIDERS MEANINGFUL SUBCULTURAL MOVEMENTS THROUGH HIS CONTEMPORARY MENSWEAR WARDROBE. INCORPORATING BESPOKE TEXTILES AND COMPLEX FINISHES INTO EVERY COLLECTION, THE LABEL PARTNERS WITH A RANGE OF ARTISAN MAKERS IN THE UK AND BEYOND TO INFUSE GARMENTS WITH NUANCE AND DEPTH, EXPANDING ITS SUSTAINABLE SYSTEMS THROUGH ETHICAL SOURCING AND INNOVATIVE REPURPOSING.
A VEHICLE EXPLORING IDEAS AROUND IDENTITY, HERITAGE, AND MEMORY, DALEY CELEBRATED HIS MULTICULTURAL JAMAICAN SCOTTISH ROOTS IN THE RETURN TO SLYGO EXHIBITION HELD AT BOTH THE V&A DUNDEE AND LONDON’S NOW GALLERY. HIS WORK IS ALSO INCLUDED IN THE NATIONAL MUSEUM OF SCOTLAND’S FASHION AND STYLE GALLERY. MOST RECENTLY THE DESIGNER’S WORK HAS FEATURED IN THE V&A FASHIONING MASCULINITIES EXHIBITION AND, AS THE ‘APPEAR HERE SPACE FOR IDEAS’ WINNER IN 2022, DALEY LAUNCHED A LONDON POP-UP STORE, BRINGING THE ND UNIVERSE TO LIFE.
THE LABEL HAS SUPPORTED MUSIC CHARITY INITIATIVES INCLUDING TOMORROW’S WARRIORS AND INTRODUCED THE NICHOLAS DALEY X FRED PERRY GRANT PROGRAM IN 2019. ONCE MORE, HIS CULTURAL MUSIC MOMENTS HAVE INCLUDED WORKING WITH INSTITUTIONS LIKE THE V&A SOUTHBANK CENTRE AND GALA FESTIVAL UNDER THE ND CREATION WOVEN RHYTHMS. IN AN EFFORT TO FOSTER YOUNG DESIGN TALENT, DALEY HAS TAKEN PART IN APPRENTICESHIP AND MENTORING SCHEMES, AND SHARED HIS KNOWLEDGE AND EXPERIENCES IN A SERIES OF UNIVERSITY LECTURES AND PANEL DISCUSSIONS THEMED AROUND DIVERSITY AND INCLUSION.
NICHOLAS HAS BEEN SUPPORTED BY THE BRITISH FASHION COUNCIL’S NEWGEN DESIGNER PROGRAMME, SHOWCASING HIS COLLECTIONS DURING LONDON FASHION WEEK. HE WAS THE RECIPIENT OF THE 2019 INTERNATIONAL WOOLMARK PRIZE SEMI-FINAL AWARD, AN LVMH PRIZE FINALIST WINNER IN 2020, A BFC X GQ DESIGNER MENSWEAR FUND FINALIST IN 2021 AND WAS AWARDED THE BFC FASHION TRUST AWARD IN THE SAME YEAR. IN 2022, NICHOLAS WON THE BFC X GQ DESIGNER FASHION FUND, WHICH AWARDS A YEARLONG BESPOKE HIGH-LEVEL BUSINESS MENTORING, LEGAL SERVICES AND A £150,000 CASH PRIZE. IN THE SAME YEAR HE BECAME A BFC/VOGUE DESIGNER FASHION FUND FINALIST AND WAS ANNOUNCED AS A TRUE REFLECTION OF OUTSTANDING TALENT IN THE UK. A YEAR LATER, NICHOLAS DALEY WAS NOMINATED FOR NEW ESTABLISHED MENSWEAR DESIGNER OF THE YEAR IN 2023, AT THE BRITISH FASHION COUNCIL AWARDS.
COLLABORATING WITH BRAND PARTNERS LIKE MULBERRY, ADIDAS, FRED PERRY, AND CHAMPION AS WELL AS THE LIKES OF CHELSEA FOOTBALL CLUB, G.H BASS AND CARHART WIP. THE LABEL CAN BE FOUND IN GLOBAL RETAIL LOCATIONS AND ONLINE AT MR PORTER, NORDSTORM, BLOOMINGDALES AND SAKS FIFTH AVENUE.
