NUE
NUE
Nué is a womenswear brand conceived as a dialogue between fashion and jewelry codes, founded by Viktoria Udina in 2019. Driven by the pursuit of craft, a fixation with details, and a devotion to beauty, The House carves a niche for original and innovative pieces. Nué, which has become synonymous with creating the "jewelry-wardrobe", forges a new and singular proposition within contemporary fashion design.
Known for its filigree work with stones and embellishment, Nué have established a harmonious synergy with the world of fine jewelry. Rhinestone, crystal, and jewels are at the heart of Nué garments, celebrated and showcased by the finest quality fabrics, reimagining their role in fashion and making the details the focus. Each piece is approached artisanally; proportion, symmetry and shape crafting exquisite investment pieces that balance cut and colour with flawless clarity and exceptional savoir-faire.
Through the virtuosity of Nué’s artisans, collections are crafted and shaped to unlock hidden radiance and enhance the natural beauty of a woman. Designer Viktoria Udina’s creative process begins with the body and how garments can be crafted to complement and enhance, mirroring the jeweler’s approach to handling and presenting precious stones. Tactile facets, delicate embellishment, and fluid movement sensuously complement the contours of the body as the ultimate expression of femininity.
Seasonality is reconciled with timelessness as best-loved styles become hallmarks of The House, living in continuity through the years akin to the world’s leading fine jewelry brands, instilling Nué designs with a sense of legacy rarely achieved within ready-to-wear. Nué’s radiant and timeless pieces are made more precious over time as they are accompanied by slices of life, experiences, and remarkable moments.
