OLOW
OLOW
The story of OLOW begins with Mathieu Sorosina, Valentin Porcher, and their shared passion for art. At the age of 25, the duo launched their project with a clear vision: to build a clothing brand rooted in artistic collaborations.
It’s 2006, and the two friends have already been working together on creative projects during their studies, including starting a short film association. With only 4000 euros in hand, but a strong desire for independence and freedom, the adventure begins. Initially focused on t-shirts, with designs either created by themselves or by artists from their network, printed in a somewhat punk screen printing workshop in Les Lilas (a Parisian suburb), the collection gradually expanded over the years into a complete wardrobe.
From the very beginning, Valentin and Mathieu wanted to stay true to their values, so they turned to European manufacturing and organic cotton, which were uncommon at the time and came with their own set of challenges.
