pushBUTTON
pushBUTTON
pushBUTTON, launched in 2010 by Creative Director Seung Gun Park, is a hybrid brand blending street-casual sensibilities with a sophisticated high-end touch.
The brand supports an independent human persona, embracing a uniquely creative and gender-fluid vision known as “Humanswear”, transcending age and gender boundaries. Rooted in timeless classics, pushBUTTON delivers its message through bold, humorous twists and storytelling, expressed metaphorically with cinematic flair.
