Rocawear
Rocawear
Rocawear is an urban streetwear brand founded in 1999 by Shawn “Jay-Z” Carter and Damon Dash. The brand is inspired by hip-hop culture, music, and lifestyle, offering apparel, footwear, and accessories that blend style, comfort, and attitude.
Rocawear’s collections include T-shirts, hoodies, jackets, jeans, sneakers, and accessories, often featuring bold logos, graphic designs, and vibrant colours. The brand quickly became a symbol of urban fashion and hip-hop style, appealing to a wide audience of young, style-conscious consumers.
Over the years, Rocawear has expanded globally, maintaining its connection to street culture while evolving to incorporate modern trends in casual and lifestyle wear.
