SJYP
SJYP
SJYP is a South Korean contemporary fashion brand founded by Steve Jung and Yoni Pai, the husband-and-wife designer duo behind the label. Launched in 2014, SJYP quickly became one of the most internationally recognized brands to emerge from Seoul’s fashion scene, known for its youthful energy, denim-focused designs, and playful reinterpretation of streetwear and casual luxury.
