South2 West8
South2 West8
South2 West8 is a Japanese outdoor and fashion brand founded in 2003 by Keizo Shimizu, the founder of the influential retailer NEPENTHES (which also houses brands like Engineered Garments, Needles, and AiE). Based in Sapporo, Hokkaido, the label draws its name from the address of its flagship store — South 2, West 8 — and embodies a fusion of traditional outdoor gear, Japanese craftsmanship, and avant-garde design sensibility.
Over time, South2 West8 has evolved from a niche fly-fishing outfitter into a cult-favourite fashion label, celebrated for its functional yet artistic reinterpretation of outdoor wear.
