Sportmax
Sportmax
Driven by evolution, iconic modernity and a chorus of creative talent. Sportmax was founded by Achille Maramotti on the principles of tailoring, experimentation of fabrics and wardrobe-coordinated mix and matching.
Sportmax was born in 1969 taking inspiration from a previous collection called POP, dedicated to young women. A design inspired by the sportswear of the US and the idea of a freer fashion of Swinging London. The intense focus remains on culture and trends through a unique vision of a diverse group of talents joining together over the years.
