Subsurface
Subsurface
Subsurface is an independent Los Angeles–based fashion label founded in 2020 by self-taught designer Kari Fry. The brand is celebrated for its bold, sensual womenswear that blends minimalism with avant-garde design, often incorporating eco-conscious materials. Subsurface's aesthetic is characterised by sleek lines, strategic cutouts, and a focus on how light interacts with fabric, a concept reflected in the brand's name, which refers to "subsurface scattering"—the way light penetrates and diffuses through materials
