Super YAYA
Super YAYA
Super Yaya is a fashion label founded in 2016 by Lebanese-Ivorian designer Rym Beydoun. Born in Abidjan and raised in Côte d'Ivoire, Beydoun studied at Central Saint Martins before returning to her roots to launch the brand. Super Yaya celebrates West African culture through a contemporary lens, blending traditional Ivorian textiles with modern design elements.