Swatch
Swatch
Swatch is a Swiss watch brand founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller as a subsidiary of The Swatch Group. It was developed in response to the "quartz crisis" of the 1970s and 1980s, aiming to revitalize the Swiss watch industry with affordable, stylish, and innovative timepieces. The name "Swatch" is a contraction of "second watch," reflecting its concept of offering a low-cost, high-tech, and emotionally appealing accessory.
