Triumph
Triumph
“For The Ride” is the slogan and overarching campaign message of Triumph Motorcycles, the well-known British motorcycle manufacturer.
It encapsulates their brand ethos — that owning and riding a Triumph bike is about the experience of riding for the ride itself, not just the machine.
Their website uses this tagline in the header and across promotional material: “We are driven to make the best motorcycles in the world… For The Ride.”
