Under Armour
Under Armour
1996 TO TODAY
From product innovations and ground-breaking campaigns to the partnerships and big bets that propelled the Brand forward, these are the moments that made us who we are.
1997
Heatgear® for When It's Hot & Coldgear® for When It's Cold
After delivering on the keep-you-cool promise of HeatGear® with the first T-shirt, Under Armour introduced its now-famous ColdGear® fabric, which keeps athletes warm, dry, and light in cold conditions, and then AllSeasonGear®, which keeps athletes comfortable between the extremes.
1998
The Move to Baltimore
Under Armour moved operations from a rowhouse in the Georgetown neighborhood of Washington, DC, which belonged to Kevin Plank’s grandmother, to an all-new headquarters and warehouse in Baltimore, MD, the city it has called home ever since.
