Uniqlo
Uniqlo
Uniqlo is a Japanese global apparel brand founded in 1949 (originally as “Ogori Shōji”) and rebranded in 1984 as Unique Clothing Warehouse—later shortened to “Uniqlo.” Headquartered in Tokyo and operated by Fast Retailing Co., Ltd., Uniqlo is known for its philosophy of “LifeWear”: simple, high-quality, functional clothing designed for everyday comfort and longevity. The brand’s aesthetic centers on minimalism, versatility, and accessibility, offering timeless essentials—such as lightweight down jackets, HEATTECH thermals, AIRism innerwear, and Supima cotton basics—that blend technology with thoughtful design.
Uniqlo revolutionised fashion retail through its fabric innovation, mass customisation, and global collaborations with designers and artists like Jil Sander, JW Anderson, Marni, and KAWS. It caters to a wide demographic by balancing affordability with premium feel, emphasising sustainability and ethical manufacturing through its RE.UNIQLO recycling and BlueCycle denim initiatives. Today, Uniqlo operates over 2,400 stores worldwide and remains a leader in the “everyday luxury” segment—championing simplicity, quality, and modern practicality as a universal style.
