Untitlab
Untitlab
THE CONCEPT
untitlab® is a footwear and accessories brand launched in 2019. The name untitlab® draws inspiration from the way artists title their works when the creations defy categorization. untitlab® is about experimentation, using references from the designers’ background and environment, innovative materials, radical silhouettes and conceptual visuals to push the boundaries of self-expression, allowing consumers to interpret, relate to, and style their products however they wish.
INTRO
untitlab® was co-founded by the Chinese creatives Sans, Nicolas and Zen. The brand is the result of their multidisciplinary work experience between art, fashion design, graphic design and marketing, across the UK, France and China.
PRODUCT AND DESIGN
untitlab®'s design philosophy is rooted in challenging conventional boundaries of professional and social attire by clashing references from different scenarios to create hybrid shoes with bold empowering silhouettes.
Elements from formal wear, sports, outdoor activities, and BDSM culture are mixed into classic footwear typologies, such as derby shoes, cowboy boots, loafers, sneakers, kitten heels and slides. All these features and categories are filtered through untitlab®’s signature aesthetic: contrasting geometric shapes, oversized soles and heels, and a sleek upper. The result is a shoe that is both edgy and sexy, familiar yet out of the ordinary, full of attitude, but still versatile for different occasions.
Fit and comfort
Comfort is a top priority for us. Our uppers are designed with an extra margin of space on the length, adding room for the feet to breathe. Our soles come with a latex and bio-based midsole that provides ample support and cushioning, ensuring that you can wear them all day at ease. Additionally, our designs are not defined by gender, our shoes have extended sizes from 35 to 46, however the fit is adapted to men and women universal sizes.
Quality
We use high performance vegan leather materials that are both sustainable and long-lasting. Our shoes go through rigorous test procedures, for instance, our 50,000 times of bending test at minus 25 degrees to ensure durability, and the 200,000 Wyzenbeek double rubs test, to certify that the material is abrasion-resistant.
