Vetements
Vetements
Vetements is a Paris-based fashion collective founded in 2014 by Demna and Guram Gvasalia. The brand quickly rose to prominence for its avant-garde approach to everyday clothing, redefining streetwear through subversive design and ironic commentary on fashion culture.
Known for its oversized silhouettes, deconstructed tailoring, and reinterpretation of mundane garments (like DHL T-shirts or reconstructed jeans), Vetements blends high fashion with anti-fashion rebellion. The brand challenges luxury conventions by transforming ordinary wardrobe staples into statement pieces, often infused with humor, satire, and cultural critique.
Vetements has collaborated with major brands such as Reebok, Levi’s, Champion, and Tommy Hilfiger, and is recognized for its influence on the 2010s fashion landscape—particularly in shaping the rise of logo-centric, gender-fluid streetwear aesthetics.
