Victoria's Secret
Victoria's Secret
Victoria’s Secret is an American fashion and lingerie brand celebrated worldwide for its blend of glamour, sensuality, and confidence. Founded in 1977 by Roy Raymond in San Francisco, the brand originally aimed to make lingerie shopping more approachable and luxurious. Over the decades, it grew into a global fashion powerhouse, shaping beauty and fashion standards through its bold marketing and signature pink aesthetic.
Best known for its luxury lingerie, sleepwear, loungewear, fragrances, and beauty products, Victoria’s Secret became a cultural icon with its annual Fashion Show, featuring top supermodels known as “Victoria’s Secret Angels.” The show combined high fashion, music, and entertainment, defining the brand’s glamorous image.
In recent years, Victoria’s Secret has undergone a modern rebrand, shifting its focus toward inclusivity, body positivity, and empowerment. Through campaigns like the VS Collective, it now celebrates diversity and authenticity while maintaining its core of elegance and confidence.
Today, Victoria’s Secret stands as a leading global fashion and lifestyle brand, blending style, comfort, and empowerment for women worldwide.
