We11done
We11done
We11done is a contemporary luxury fashion brand founded in 2015 by Jessica Jung (daughter of Samsung’s vice chairman) and Dami Kwon, who is best known as the co-founder of the Seoul-based concept store Rare Market and as the stylist and long-time partner of G-Dragon from BigBang. Emerging from Seoul’s thriving creative scene, We11done embodies a distinctly modern Korean sensibility — blending minimalist tailoring, streetwear influences, and gender-fluid silhouettes.
The name “We11done” (pronounced well done) reflects both the founders’ playful approach and their commitment to quality craftsmanship. The label’s aesthetic merges nostalgic references from the late 1990s and early 2000s with futuristic touches — creating a balance between youthful rebellion and refined elegance. Oversized proportions, clean lines, structured shapes, and unexpected fabric juxtapositions define its look.
We11done’s collections often experiment with androgyny and subverted classics, reinterpreting wardrobe staples like blazers, hoodies, and tailored trousers in sculptural forms or luxurious materials. The brand gained international acclaim for its strong visual identity and has been stocked in major fashion retailers such as SSENSE, Farfetch, and Selfridges.
In recent years, We11done has expanded globally and presented collections during Paris Fashion Week, positioning itself as a forward-thinking Korean label redefining what contemporary luxury means in a digital, interconnected world — where East meets West through design innovation and cultural storytelling.
