Exclusive beauty editorial with photographer Bonnie Hanson, fashion by Emma Cotterill, hair & make-up by Max May and modelled by Leah Pan.

Exclusive Beauty Editorial with Photographer Bonnie Hansen, makeup by Chloe Langford, hair by Jason Fassbender and modelled by Paige Henry signed at Chadwick Models.

Exclusive Fashion Editorial with Photographer Natalia Parsonson, Styled by Sam P & Natalia P, HMUA Samantha Patrikopoulos and modelled by Elsa Gelhard signed at Priscillas Models.

Exclusive Beauty Series with Photographer Toni Veziris, HMUA Emma Luciano and models Bri, Amelia, TJ Bryant, Zoe and trinity.

Exclusive Beauty Series with Photographer Toni Veziris, HMUA Emma Luciano and models Indira, Milani, Abby, Zoe and Georgette.

It's funny because I wouldn't say that I'm obsessed with beauty at all or that I'm inherently drawn to the beauty industry,” noted Geraerts. We are in the offices of creative agency Love + Money, on Melbourne’s Gertrude Street, which share premises with It’s All Fluff and have helped create much of the brand’s visual identity.

As our business grows we have a greater responsibility to give back to our community. We have a large Asian clientele coming from overseas, and they only came when they are young, like me.”