Exclusive Fashion Editorial with Photographer Amelia J Dowd, Styled by Rosie DesChanel, Hair & Makeup by Xeneb and modelled by Tian signed at Chadwick Models.

In the loft of a warehouse in Melbourne’s Abbotsford, racks and racks of lush, puffy jackets surround a large, wooden table. On the walls, pictures of celebrities wearing these very same jackets have been printed out and stuck to the side of the room.

For an Australian brand that has survived the after effects of the global financial crisis, the shift to online retail and the decimation of the local manufacturing base, there is surprisingly little written about Melbourne-based label Kloke.

It's funny because I wouldn't say that I'm obsessed with beauty at all or that I'm inherently drawn to the beauty industry,” noted Geraerts. We are in the offices of creative agency Love + Money, on Melbourne’s Gertrude Street, which share premises with It’s All Fluff and have helped create much of the brand’s visual identity.