Exclusive beauty editorial with photographer Lester Jones, hair & make-up by Verity Griffiths and Modelled by Melody signed at Kult Models.

Exclusive beauty editorial with photographer Bonnie Hanson, fashion by Emma Cotterill, hair & make-up by Max May and modelled by Leah Pan.

Exclusive fashion editorial with photographer Milos Mlynarik, hair stylist Anthony Nader, makeup by Kristyan Low using Guerlain and modelled by Anya Franova signed at Priscillas Models, Sarah Deni signed at Priscillas Models, and Phoebe Neville signed at Chadwick Models.

Exclusive Beauty Editorial with Photographer Bonnie Hansen, makeup by Chloe Langford, hair by Jason Fassbender and modelled by Paige Henry signed at Chadwick Models.

Exclusive Fashion Editorial with Photographer Natalia Parsonson, Styled by Sam P & Natalia P, HMUA Samantha Patrikopoulos and modelled by Elsa Gelhard signed at Priscillas Models.

Exclusive Beauty Series with Photographer Toni Veziris, HMUA Emma Luciano and models Bri, Amelia, TJ Bryant, Zoe and trinity.

Exclusive Beauty Series with Photographer Toni Veziris, HMUA Emma Luciano and models Indira, Milani, Abby, Zoe and Georgette.

It's funny because I wouldn't say that I'm obsessed with beauty at all or that I'm inherently drawn to the beauty industry,” noted Geraerts. We are in the offices of creative agency Love + Money, on Melbourne’s Gertrude Street, which share premises with It’s All Fluff and have helped create much of the brand’s visual identity.