HYKE
HYKE
HYKE's collections seamlessly blend utilitarian elements with refined tailoring, resulting in garments that are both practical and stylish. The designers meticulously study historical clothing, analyzing fabrics, patterns, and accessories to create new forms that resonate with modern sensibilities . This approach has garnered the brand a dedicated following in Japan, where it is stocked in prestigious retailers like Isetan and Biotop .
Hyein Seo
Hyein Seo
Hyein Seo is a South Korean fashion designer renowned for her bold and rebellious approach to contemporary womenswear. Born and raised in Seoul, she launched her eponymous label in 2014 at the age of 23, shortly after graduating from the Royal Academy of Fine Arts in Antwerp, Belgium. Her debut collection garnered significant attention when it was showcased at New York Fashion Week through VFILES, a platform for emerging designers. The collection's standout piece, a faux fur stole emblazoned with the word "FEAR," was famously worn by Rihanna, propelling the brand into the international spotlight.
Seo's design philosophy centers on empowering women through fashion that is both expressive and subversive. Her collections often draw inspiration from countercultures, blending elements from punk, skate, and anime aesthetics. For instance, her Fall/Winter 2017 collection, "Final Boss," was influenced by video game characters and martial arts uniforms, reflecting a fusion of traditional and futuristic styles. Similarly, the Spring/Summer 2019 collection, "White Noise," was inspired by the vibrant youth culture of Seoul, featuring unisex designs and pieces influenced by film characters and cultural motifs.
Hussein Chalayan
Hussein Chalayan
Chalayan offers men's and women's clothing, leather goods, and jewellery. Alternative luxury fashion since 1994.
Hush Puppies
Hush Puppies
Hush Puppies is a renowned American footwear brand established in 1958, celebrated for its comfortable, casual shoes that blend timeless style with dependable comfort. Headquartered in Rockford, Michigan, Hush Puppies is a division of Wolverine World Wide and is recognized for its iconic basset hound mascot, Jason.
The brand's name, "Hush Puppies," is inspired by a Southern dish of deep-fried cornmeal balls often served with fried fish. According to company lore, a sales manager named James Gaylord Muir, while dining in the southeastern U.S., was told that farmers would toss these treats to their barking dogs to quiet them, leading to the brand's name.
Husbands Paris
Husbands Paris
Husbands Paris is a Parisian menswear brand founded in 2012 by Nicolas Gabard. The brand is renowned for revitalizing classic tailoring with a modern, sensual edge, drawing inspiration from 1970s aesthetics, cinematic icons, and cultural figures like Serge Gainsbourg and Bryan Ferry. Gabard's vision was to make suiting desirable again, emphasizing that "when you are in Husbands, you are the sexiest guy in the room"