Yvonne Leon
Yvonne Leon
Youngest daughter from a jewellers family, Yvonne Leon has always been surrounded by dazzling objects.
Hyper-creative, she graduates in fashion and starts her career as a style editor and fashion stylist. Attracted to curiosities since she was born, she understands very quickly that her salvation is in stones and precious things. Yvonne does only crave vintage ; through jewel boxes she found in her grandma’s attic, or the flea markets she wander around, she interprets the classics and makes them up-to-date. Her creations, at the crossroads of frenzic accumulations and mixing styles, pay tribute to the past and witness her little touch of craziness.
Her years in fashion gives her a strong taste for freedom. In jewellery design, she disrupts. Atypical ways of wearing stones, as rings for the ears or under-lobes armours, pairs not matching, always over-stated.
She has instinct ; and unconditional love for women of all age, enjoying more than anything else the trans-generation gap she transfigurates through top-notch pieces, halfway haute-joaillerie, halfway easy-to-pick candies to grab immoderately.
From her Parisian workshop to the Saint-Germain store,
Yvonne Léon offers a fresh and alternative vision of jewellery. She respects the traditions but therefore gives herself the liberty of breaking the rules, and quickly becomes the designer that women pick when they treat themselves, for selfcare, bliss or fun. The rare, the unexpected, the precious. True mantras.
Yuzefi
Yuzefi
Founded by Naza Yousefi, Yuzefi is shaped by a deep-rooted love of artistry and individuality. Growing up in Iran and later moving to London in the late 1990s, Naza was immersed in two cultures that shaped her creative outlook: one that prized craftsmanship, invention, and personal style, and another defined by its music, fashion, and free-spirited energy. This blend of influences informs her instinctive, non-conformist approach to design.
Yume Yume
Yume Yume
YUME YUME aspires to create unique design pieces for all creatives in the world. Everyone is a creative in their own unique way. Our brand is for the dream builders, the people who dare to imagine and construct their own surroundings rather than purely inhabiting them.
Our customer is a sensible one, a curator if you will, that pays attention to details in the objects they acquire. They use fashion in a conscious way to build their identity, and want to stand out from the crowd. They value original and conscious design.
Consider our collection an ode to those who have a nature for sparking interest and curiosity. An act of love for originality.
Yuki Hashimoto
Yuki Hashimoto
Yuki Hashimoto is a Japanese fashion designer who founded his eponymous label in 2018, launching his first collection (2019 Spring/Summer “BAD DAY CAMP”) in July 2018. He studied at Kyoto University of Art and Design (graduated 2010) and then attended the fashion department at the Royal Academy of Fine Arts Antwerp. Before launching his brand, he gained experience working as a design assistant for brands such as Kris Van Assche, Raf Simons and Maison Margiela.
His brand philosophy is built around the concept of “NEW ORDER”, meaning designs that respect the history and cultural roots of clothing (function, tailoring, heritage) while re-interpreting them for the next generation through modern silhouettes, materials and details. His aesthetic combines tailored jackets and trench coats, dark palettes, angular cuts, repositioned pockets and fastenings, and twist/seam work that disrupts conventional forms.
Yuichi Toyama
Yuichi Toyama
Neutral
Tradition and Innovation
Marrying traditional craftwork and innovative design, YUICHI TOYAMA. sets the standard for ‘new made-in-Japan’ quality today.
YUICHI TOYAMA. is both a brand and a person: the name of the designer behind it all.
He works from a philosophy of merging traditional skills with innovative design.
You can see a particularly Japanese approach in his eyewear that isn’t afraid to combine opposites to emphasise the simple elegance and timeless beauty of eyewear as an everyday object. Yuichi Toyama designs frames based on 5 guiding principles: Look, Think, Draw, Make, Break.
Working this way, he creates designs that are consistently unique and consciously aware of the customer.
Yuhan Wang
Yuhan Wang
Yuhan Wang are a London based womenswear brand established by Yuhan Wang in 2018, The designer was trained at Central Saint Martin’s BA and MA in womenswear .She was awarded the first runner-up of the L’Oreal Young Talent Awarded in 2016 for her BA collection. She joined Marni as a womenswear designer after her MA and showcased three seasons with Fashion East. She has also been shortlisted for 2020 lvmh prize.
Since our inception, we have offered apparel with a focus on rebellious aesthetic, fluid spirits, poetic and romantic nostalgia, revealing feminine strength and understated beauty through pieces of uncompromising quality. We create graceful and beautiful apparels, accessories and jewelries for women with a philosophy that prettiness can be attracting and inspiring and softness can empower women. Initially inspired by loungewear, our garments are skillfully and beautifully draped with considered silhouettes cut it bright primary and pastel colours. Our designer Yuhan Wang mastered the use of silky floral fabrics, playing with proportions and layering that are currently considered as our signature style. Wang’s collections are inspired by traditional Chinese ideas of femininity and its connection to Western Culture, exploring the line between coverage and exposure. “Beauty with weirdness, softness, delicacy and sensibility” says Wang.
We first showed at London Fashion Week in September 2018 under the support scheme Fashion East. With Fashion East’s sponsorship throughout three seasons, we have succeeded in gaining worldwide attention from press and buyers in the market in a year from launch. In three seasons, we have sold our collection to international renowned luxury stores and boutiques including Dover Street Market New York, Los Angeles, Browns UK, Farfetch, Beam Japan, Voo Berlin, H. Lorenzo Los Angeles, Joyce Hong Kong, Moda Operandi, UNIVERS d’homme et femme Philippines, to name a few.
Y's
Y's
Centered on functional and dignified everyday wear, Y's lies in a category of its own, fusing orthodox design principles with idiosyncratic pattern making. Particular attention is paid to cut and silhouette, texture, and the amount of empty space between the body and the garment. Y's is a brand that more subtly hints at Yohji Yamamoto's core identity with practical and high-quality prêt-à-porter pieces.
Youths In Balaclava
Youths In Balaclava
Youths In Balaclava (YIB) is a Singapore-based independent streetwear collective founded around 2016, whose members emerged from diverse backgrounds (finance, military service, music) and operate with a non-hierarchical, DIY ethos.
Their aesthetic leans into underground culture, anti-fashion sentiment, seasonless design and subversive references—from military uniforms (echoing Singapore's conscription) to punk music, covert subcultures and political commentary.
YIB gained early acclaim when Dover Street Market began stocking them in 2017, affirming their reach beyond Singapore’s niche scene.
In sum: a collective-driven brand that channels the underground, rejects trend-chasing, and brings Singapore’s off-beat voice into global street-fashion conversation.
YOUTH
YOUTH
youth, samuel ullman
Youth is not a time of life; it is a state of mind; It is not a matter of rosy cheeks, red lips and supple knees; it is a matter of the will, a quality of the imagination, a vigor of the emotions; it is the freshness of the deep springs of life. Youth means a temperamental predominance of courage over timidity of the appetite, for adventure over the love of ease. This often exists in a man of sixty more than a boy of twenty. Nobody grows old merely by a number of years. We grow old by deserting our ideals. Years may wrinkle the skin, but to give up enthusiasm wrinkles the soul. Worry, fear, self-distrust bows the heart and turns the spirit back to dust. Whether sixty or sixteen, there is in every human being’s heart the lure of wonder, the unfailing child-like appetite of what’s next, and the joy of the game of living. In the center of your heart and my heart there is a wireless station; so long as it receives messages of beauty, hope, cheer, courage and power from men and from the Infinite, so long are you young. When the aerials are down, and your spirit is covered with snows of cynicism and the ice of pessimism, then you are grown old, even at twenty, but as long as your aerials are up, to catch the waves of optimism, there is hope you may die young at eighty.
Young n Sang
Young n Sang
Youngshin and Sanglim have been together since
middle school in 2006, and founded young n sang
in 2018. young n sang is a Sustainable brand, based
in handweaving atelier, and designs ageless wear.
Handweaving
The art of weaving on a handloom.
young n sang designs and creates handwoven fabrics
for handwoven clothes. All handwoven clothes are
originated from young n sang atelier, and offer unique
experiences of handwoven texture, mood and colors.
Ageless design
The beauty that all generations of children, parents
and grandparents can sympathize with each other,
and share to wear.
Yohji Yamamoto
Yohji Yamamoto
Yohji Yamamoto is a Japanese-born fashion designer whose groundbreaking aesthetic of oversized silhouettes, deconstructed tailoring and predominantly black colour palettes transformed global fashion; born in Tokyo in 1943, he initially studied law before turning to fashion and making his Paris debut in 1981, after which he built his eponymous label and sister lines (including Y’s and Y-3) that combine Japanese design sensibilities with avant-garde tailoring and streetwear influences.
YMC
YMC
YMC was founded in 1995 by Jimmy Collins and Fraser Moss.
Taking its name from a quote by the famous industrial designer Raymond Loewy; “You must create your own design style” - You Must Create is both a mission statement and a call to action. Inspired by the influence of traditional workwear and military uniforms and merging them with a hallmark creative flair, Collins and Moss initially set out to create a brand around understated, functional garments, designed to stand the test of time.
A quarter of a century on, YMC continues to pour its encyclopaedic knowledge of subcultures, music and the arts including counter-culture and post-punk DIY attitude - into creating wearable yet directional collections that seamlessly capture the current zeitgeist, across menswear, womenswear and unisex designs.
After the passing of co-founder Fraser Moss, YMC appointed the brand's second-ever creative director Sage Toda-Nation in 2024. His direction looks to YMC's early days, channelling the spirit of the first collections, delving into the brand's rich history to rediscover designs and details that will be renewed and revisited in his collections going forward.
Yang Li
Yang Li
Yang Li is a Chinese-born, London-based fashion designer known for blending minimalist tailoring with rebellious subcultural energy. Born in Beijing in 1987 and raised in Perth, Australia, he studied at Central Saint Martins before interning under Raf Simons — an experience that deeply shaped his modernist, emotionally raw approach. Launching his eponymous label in 2010, Yang Li quickly gained acclaim for his stark, architectural silhouettes, use of black and neutral tones, and integration of skate and punk influences into refined luxury. His collections often explore themes of tension, individuality, and imperfection, favoring authenticity over polish. In 2021, he became Creative Director at Shang Xia, bringing his avant-garde sensibility to a Chinese heritage luxury brand.
Y/Project
Y/Project
Y/Project is a Paris-based fashion label founded in 2010 by Yohan Serfaty and Gilles Elalouf, later led by Belgian designer Glenn Martens. Known for its experimental and deconstructed approach, the brand reimagined classic garments with asymmetrical cuts, exaggerated proportions, and playful gender-fluid aesthetics that blurred the lines between streetwear and couture. Under Martens, Y/Project became a critical favourite for its balance of conceptual design and wearability, winning the 2017 ANDAM Grand Prize and earning global retail presence. Despite its acclaim, the label ceased operations in 2024 following financial and leadership challenges, leaving behind a lasting legacy of innovation and avant-garde elegance.