Heron Preston
Heron Preston
Heron Preston Johnson, born April 18, 1983, in San Francisco, is a multidisciplinary American creative celebrated for reshaping streetwear through a high-concept, utility-meets-luxury lens. A designer, artist, and DJ, Preston rose to prominence as a co-founder of the influential streetwear collective Been Trill alongside Virgil Abloh, Matthew Williams, and Justin Saunders. In 2016, he launched his label, quickly gaining recognition for its bold use of safety orange, Cyrillic typography—especially the word “СТИЛЬ” (meaning “style”)—and his consistent nods to Russian visual culture. A vocal advocate for sustainability, Preston has developed standout collaborations with NASA and the NYC Department of Sanitation, merging fashion with environmental and civic responsibility. In 2023, he took on the role of Creative Menswear Advisor at H&M, where he continues integrating innovation with accessibility globally.
